Gone are the days of competing just against other stores on the high street. Your business, no matter the size, or the type can now attract customers from around the world. If you’re ready to communicate in a common language, you could be selling your products to international customers as frequently as you do to locals.

We all know how fundamental content marketing is nowadays, as the expression goes: “Content is King”, and with over 50% of all internet content in English, it’s a good idea to make sure your king is speaking English.

Just as important however, are regular updates. Research has shown that sporadic or occasional content and blog updates are not enough to attract customers and increase sales. Companies that regularly blog, even just once or twice a month generate 70% more leads than those that don’t blog at all. And this extends to all forms of online communication such as social media, images and regular video uploads.

But it’s not just regularity, crafting quality content for social media, websites, marketing articles and blogs takes time. Well researched, well written content is an investment. And by using English as a starting point for your content you can create a globally clean style. English is perfectly suited to this with its uncomplicated structure and utilitarian vocabulary. As any English student will tell you, the language is simple and allows for succinct and direct communication.

English is also easily translatable. Anyone looking at your site in their own language will get an automatic translation which goes from the source language to English and then to the target language. So content written in another language would need to pass through two language filters.

Getting your content right in English

• Use mother tongue copywriters – Your content needs to be of a high quality and that means using qualified native speakers to create it
• Use freelance writers – By using freelance writers you can change your content output depending on your business needs
• Outsource your content marketing – A consulting services can manage your content marketing and give you access to skilled professionals when you need them
• Contact language experts – From snappy ecommerce product descriptions, to engaging full length blogs and concise social posts, it’s important to find someone who understands the different facets of online communications

MAKA Language Consulting can supply experienced mother tongue copywriters and internet professionals who specialise in crafting copy that’s right for your business. Services include blogs, social media, content marketing, email marketing, product descriptions, and SEO copywriting.

maka language consulting
www.makaitalia.com