Objectives
Explore the fundamental principles of storytelling in English, including character development, plot structure, and the power of language. Practice and develop your personal storytelling style in your second language.
- Learn English outside of the box and in context
- Make your stories interesting and engaging in English
- Get your foreign audience to listen
- Stimulate your imagination and thinking in a foreign language
- Build basic language structure, sequencing and plot building
- Improve English speaking fluency, listening skills
- Explore short-form and long-form writing techniques to get results
- Identify the key elements of a compelling story
- Speak with confidence in your second language (L2)
- Enhance the ability to persuade and influence others in English
For who
The corporate storytelling in English workshop is designed for business professionals that need to influence their audience.
Workshop contents are tailored to job roles and challenges.
As a manager, you can use storytelling to improve your leadership and communication skills with global colleagues and teams.
Sales professionals can improve their sales pitches, case study presentations and questioning techniques in English with storytelling.
Marketers will benefit from developing interesting storylines in order to engage target audiences and drive brand messaging in content marketing and international brand identity.
For retail assistants, effective storytelling can highlight product benefits, create trust and improve customer engagement and interactions to create memorable experiences.
HR teams can use storytelling to attract and onboard new employees and illustrate concepts and provide practical examples in training courses .
Duration
3 sessions of 90 minutes
Location
Training is available online, on Client premises, or as a hybrid solution
Level | Prerequisite
CEFR B1
Includes
The Storytelling course includes all course materials.
Course Contents
The Art of Storytelling
- Define storytelling and its significance in human communication
- Understand the impact of storytelling on emotions, behavior, and decision-making
- Address linguistic challenges in storytelling in a foreign language
Identify Key Language Aspects and Challenges of English in Storytelling
- Identify the key components of a well-structured story
- Cultural storytelling similarities and differences
- Look at English vocabulary, idioms, tone & style, grammar & structure
- Explore the diverse humor, tone & style of English speaking audiences
Crafting an Interesting Story in English
- Build the story from introduction through body & conclusion
- Learn to show not tell with descriptive language.
- Experiment character and situation development
- Explore vocabulary and words to evoke emotions and create sensory experiences
Engaging Diverse Audiences
- Explore strategies for connecting with audiences from various backgrounds.
- Learn to navigate cultural nuances and sensitivities in storytelling
Written Storytelling Techniques
- Understand effective English writing techniques for storytelling while keeping messages simple
- Explore and practice using short-form and long-form storytelling to generate leads, nurture relationships, and close deals
- Use concise storytelling techniques to evoke emotions and create sensory experiences
Oral Storytelling Techniques
- Understand the impact of non-verbal communication in storytelling and how to incorporate it into your story
- Work on clear pronunciation for clarity while maintaining your personal storytelling style
- Modulate your voice, pace, gestures and expressions to your foreign audience
- learn relaxation and preparation techniques for natural but dynamic delivery
- Practice storytelling to engage your audience
Polish your Personal Storytelling Technique
- Get resources and tips on how to improve your storytelling technique in English to match your first language skills
This course is also available in long format and in multiple modules designed for continued practice towards English speaking fluency.
Microlearning
Target specific skills in microlearning modules to keep interest high and learning relevant.
Increase learning retention working on task-based real-life English.
Active Engagement
Boost English learning for on the job success with the ACT method.
Active Communicative Training is the proven interactive method of learning by doing that increases learner engagement and skill transfer.
Certified
Get proven tangible results with
training certified
UNI EN ISO 9001:2015
(design and provision of language courses)
Turn learning English into an experience with engaging performance-based language training.
Service and Support
Language Consultant
Get the guidance you need to choose the right language course.
Course Coordinator
Work with our course coordinator for activation and scheduling.
Didactic Coordinator
Get support from our didactic team for tailoring contents to fit your requirements.
Technical support
Access help from our technical team to resolve any issues quickly and easily before and during your course.
