Course Details
What You'll Learn. Course Objectives:
In this group conversation and communication course for fashion and luxury professionals, you will:
- Improve everyday English skills for working in the luxury and fashion industry
- Learn and practice vocabulary used in international fashion and luxury work
- Build confidence and fluency to speak in meetings, presentations and in social situations
- Stay up-to-date on the latest trends and challenges in the fashion & luxury industries worldwide
- Practice in real-life scenarios on real-life current topics
- Have fun while learning
Course Duration
This is a mini-course of 8 weekly sessions of 60 minutes each.
Ideal for Team Building & Peer-to-Peer Learning
Who is this Course Designed for?
This topic-based communication course is designed and personalized for luxury and fashion brand employees who work with global colleagues, clients, and buyers.
It is an ideal course for Project Managers, Marketing Teams, Product Designers, Sales Representatives, Business Analysts, and Cross-functional Project Teams.
Course contents are tailored to the roles and needs of the participants and current trending events.
Course Location
Training is available online, on Client premises, or as a hybrid solution
English Level | Prerequisite
An ideal English level of CEFR B1 is recommended for this topic-based course to make the most of it
What does the Course Include?
The course materials are personalized for each course, company, and participants and are based on current events, industry news, and business sources.
Sample Course Topics
Capturing Customers Hearts, and Wallets
- What strategies can be employed to craft and communicate a compelling brand story that resonates with luxury consumers?
- How can organizations leverage storytelling across various channels to strengthen brand identity and foster loyalty?
Storytelling Techniques
- Explore modern storytelling methods across brands around the globe
- Discuss design trends in visually compelling presentations that captivate high-end buyers vs high-street buyers
Building Buyer Relationships
- Research best practices for establishing trust and rapport through personalized digital and face-to-face communications
- Explore the differences between expectations and engaging international buyer vs local buyer
The Customer Journey
- Replicating the store experience in the online shopper experience
- Go through the sales steps in English and discuss the difference in customer expectations
Adapting Products to Changing Trends
- What strategies can be used to stay ahead of the curve in an ever evolving luxury consumer market?
- What approaches can be taken to communicate brand evolution effectively, maintain brand consistency, and stay relevant?
The Secrets Behind Fashion Trends in the USA
- What factors influence consumer preferences and shape fashion trends?
- How can brands impact fashion trends by working with influencers and style icons?
Sustainable Fashion & Eco-Innovation
- Explore how brands are embracing eco-friendly materials
- Which global brands are putting practices into place to reduce waste and promote sustainability
Effective Buyer Presentations
- Explore what new innovative presentation tools and techniques there are?
- Think about how to design and present differently for different client personas and cultures
- How is digitalization changing seasonal presentations?
Inclusive & Gender Neutral Collections
- Investigate the growing trend towards designs that break traditional gender norms
- Look at the history of gender in clothing styles globally
Social Media & Influencer Impact
- Analyze how influencers and creators reshape brand identities and consumer engagement
- Look at your social media campaigns to see where they resonate locally vs globally and why
Tech-Driven Luxury Experiences
- Research AI innovations in design, smart textiles and wearable tech that are transforming the luxury fashion landscape
- Evaluate Metaverse for fashion brands, who’s using it, to what effect and why
Pushing the Boundaries of Fashion Design
- What techniques and approaches can be employed to push the boundaries of traditional fashion design?
- In what ways can technology, sustainability, and ethical practices be incorporated into the design process?
Microlearning
Target specific skills in microlearning modules to keep interest high and learning relevant.
Increase learning retention working on task-based real-life English.
Active Engagement
Boost English learning for on the job success with the ACT method.
Active Communicative Training is the proven interactive method of learning by doing that increases learner engagement and skill transfer.
ISO Certified Training
Get proven tangible results with
training certified
UNI EN ISO 9001:2015
(design and provision of language courses)
Turn learning English into an experience with engaging performance-based language training.
Full Service Training Support
Training Consultant
Get the guidance you need to choose the right training formula for your employee training programs.
Training Coordinator
Work with our course coordinator for activation and scheduling.
Didactic Coordinator
Get support from our didactic team to customize training course contents to fit your company requirements.
Technical support
Access help from our technical team to resolve any issues quickly and easily before and during your course.
